Rebrand the M-School through creating captivating and unique content. The M-School was created to educate undergraduate marketing students with a top-notch advertising and marketing education that is critical for success in today’s digital environment.

The M-School is a very innovative and unique educational experience. How were we to translate this into one cohesive brand? We started by creating a manifesto that encompassed what the M-School meant to us:

With our brand in hand, we decided to tackle possible social media posts for the M-School. We wanted the M-School brand to post content that parallels the seriousness of each social media platform. For example, the M-School should provide expert content that solves problems for our audience on Linkedin or implement a “Follow Friday” to influential leaders in the advertising industry on Twitter. The flexible platforms would show a fun side to the brand. Facebook could highlight the faces of the M-School through “Most Likely to Monday” and Instagram could have “Meme Monday.” Even with all of this content we felt like the M-School could still do more. The answer? LMU Classrooms.

LMU Classrooms is an application that brings the Loyola Marymount University community together on their mobile devices. The app would link with the official university system so that it could sync students’ classes automatically to the application, making it easier to access all of their class handouts, slides, etc. LMU Classrooms would create class chat rooms to allow students to discuss upcoming class assignments. Lastly, there would be an extensive amount of information on the M-School program and each individual on the application.